Who Kevin works with
Kevin George works with professional footballers and clubs, corporate organisations, schools, prisons and individuals who do not engage in traditional mental health provision. His clients range from Premier League academies and global corporations to young men in south London who have never sat in a therapy room before. What they share is a need for an innovative clinician who understands their world from the inside.
What makes this different
Most mental health professionals understand the theory. Very few have lived the reality. Kevin George grew up navigating adversity in south London, played professional football at the highest level, and has spent the last 15 years as a personal and professional development trainer, and practising clinician. That combination of experience is what makes his work land in rooms where traditional approaches fail.
What Kevin offers
Therapy and clinical support for individuals, young people, athletes, and families. Mental health training and consultancy for organisations and football clubs. Psychoeducation programmes for boys and young men disengaged from traditional services. Keynote speaking and guest lecturing across sport, education, and corporate sectors.
As seen and heard
"The players were fully engaged and staff commented afterwards that we should run more programmes like this for the players, which isn't the reaction we always get."
- Matt Henly, Head of Education, Arsenal Football Club.
Worked with
Kevin Helps
Individuals and Families
Kevin provides tailored support to help individuals and families navigate challenges, build resilience, and achieve personal growth.
His approach combines practical strategies with emotional guidance to create lasting positive change.
Educational Institutions
Kevin works with schools and educational organisations to enhance wellbeing, inclusion, and staff development.
His services focus on improving learning environments, supporting students, and empowering educators.
Professionals and Leaders
Kevin equips professionals and leaders with the tools to manage complex challenges, enhance performance, and foster effective teams.
Through coaching and consultancy, he supports strategic growth and sustainable impact.
Football Community
Kevin delivers specialised mental performance coaching to football players and teams, enhancing focus, resilience, and decision-making.
His approach integrates psychological strategies with practical performance techniques to maximise potential.
Latest Insights
Workshop & Training
Consultancy
1:1/Therapy
Practical, engaging sessions that build skills, confidence, and resilience.
Expert guidance that drives strategy, performance, and meaningful impact.
Personalised support to navigate challenges and unlock potential.
SPEAKING
Here you can learn about the topics Kevin speaks on, and the benefits for your organisation and it’s stakeholders.
SOCCOLOGY Inside the Hearts and Minds of Successful Professionals
Kevin is the author of the groundbreaking book Soccology, which features contributions from 45 professional footballers and elite professionals worldwide, inspired by his extensive work across the Premier League.
Soccology is a football encyclopaedic book that covers topics that include mental health, culture and leadership. Transcending common cliches, generalisations, assumptions, and judgments to offer in-depth insights.
TRAINING
You can read more about t type of training Kevin provides here.
Worked with…
